Remember, a good giveaway doesn’t speak to everyone. If your purpose is to grow your email list, an Instagram contest where users tag their friends won’t help you. Instead, keep your prize relevant to your products and your value proposition.īefore planning your next giveaway, make sure that it serves your conversion goals. You’ll most likely end up with an email list full of uninterested leads who are only in for the prize. Why? Because attractive but irrelevant prizes are spam magnets. But choose a prize too big, and chances are you’ll attract freebie-seekers.Īs tempting as it sounds, offering a new iPhone in your giveaway will do little good for you. If you’re planning a giveaway, your prize should be the first thing you decide on.Īfter all, prizes are the main reason why people participate in giveaways.Ĭhoose a prize too common, and you won’t grab much attention. If you want to collect more leads, convert more visitors, and increase your sales with giveaways, here are seven ideas from top e-commerce brands that’ll inspire you.ħ. With an onsite giveaway, you can attract leads that want your products, and convert them into customers with targeted email campaigns. Hosting a giveaway on your e-commerce site can help you collect any type of information, engage your visitors, and lead them in any direction you want.Īnd the best part is, you can collect highly interested leads that you cannot easily do on social media. You already own a platform that you have endless options and full control over. If you have, it’s for a good reason: Social media giveaways can help create brand awareness and drive engagement. You’ve likely seen many e-commerce brands hosting giveaways on Facebook or Instagram. Branded competitions, contests, or sweepstakes-no matter which form they take, giveaways carry a certain value both for companies and their customers. If there’s one thing that marketers and consumers love equally, it’s giveaways.
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